Disney follows Netflix and declares war on password sharing on its platform
“We are adding limits on sharing your account outside of your household,” the streaming service warns.
The promise of cheap, practical and ad-free streaming has contributed to the revolution in watching films and series at home: between Netflix, Disney+, Prime Video and even Apple+, competition has been tough for several years.
The success of these platforms is, however, accompanied by a tightening of subscription conditions: the regular increase in prices, the arrival of advertising as well as the ban on account sharing are being studied, particularly at Netflix , which declared war on password sharing last year. Now, Disney+ is following this movement!
€5.99/month: Netflix now charges for account sharing!
Although the news currently only applies to the United States and Canada, the New York Times announced that Disney streaming services (Hulu, ESPN+ and Disney+) are updating their respective subscription contracts. Users have started to receive emails presenting the new terms: “We’re adding limits on sharing your account outside of your household.“
The article from New York Times describes this decision as Disney’s latest attempt to make its various streaming services (Hulu, ESPN+ and Disney+) profitable this year, instead of accumulating millions of dollars in debt that could cause the group to plummet.
The report notes that Disney has lost more than $500 million in losses due to Disney+, Hulu And ESPN+ combined. Netflix has now instituted an additional monthly fee of 5.99 euros per month for subscribers wishing to share their password. Will Disney’s approach be exactly the same? And if so, at what price?
Here is the screenshot of the Disney+ email sent to customers, stipulating the new terms:
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