Disney Plus will also tackle account sharing
Canada will face the brunt of a new campaign aimed at discouraging overly generous subscribers.
Bad news if you squat the account Disney Plus from your brother or your friend. The big-eared group wants to limit account sharing and is starting with Canada for testing. The platform informed subscribers in the North American country that as of November 1, “unless otherwise authorized by your service, you do not have the right to share your subscription outside fireplace.”
An information message which also stipulates the consequences in the event of violation of the rules: “In the event that a subscriber Disney+ violates these Terms, we may limit or terminate access to the Service and/or take any other action permitted by this Agreement. Which means that Disney+ se reserves the right to terminate the account, and the group will also offer an offer to offenders, with one or more new account sharing options outside of a primary user’s household.
Disney CEO Bob Iger announced this summer that the company was embarking on a strategy to further monetize the platform by attacking those who practice it, without paying:
“We are actively exploring ways to approach account sharing and the best options for paying subscribers to share their accounts with friends and family.”, he told shareholders during a conference call last August. “Later this year, we will begin updating our subscriber agreement, with additional terms on our sharing policies, and we will deploy tactics to drive monetization of Disney Plus during the year 2024.”
At the same time, from November 1, the group will launch its package Disney+ ad-supported in Canada (priced at $7.99/month), as well as the United Kingdom and eight other European countries.
