Margot Robbie told the studio that Barbie could make a billion dollars

The film is co-produced by LuckyChap Entertainment, Margot Robbie’s production company.

Lots of pink and a rain of greenbacks accompanies the exit to the de Barbiecarried out by Greta Gerwig and produced by Mattel Films, LuckyChap Entertainment and Warner Bros.

Not only the Australian actress Margot Robbie slipped into the skin of the most famous doll in the world, but it is also thanks to her hard work that Greta Gerwig’s crazy film was able to see the light of day. She is also the producer, through her company, LuckyChap Entertainment, founded in 2014. It was she who approached Mattel, then Warner Bros, and it was together that they chose Greta Gerwig to direct the film.
As a producer of Barbie, Margot Robbie had to convince the studio that her vision for the film would lead to financial success. She thus sold the project, during presentation meetings, by assuring that a film “Barbie” could bring in a billion dollars at the world box office. According to her, this success depended on the commitment of screenwriter and director Greta Gerwig.

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“I think my speech at the validation meeting was that studios had been able to thrive in the past when they had the courage to pair a great idea with a visionary director“, Robbie said during an interview with Collider, before continuing: “I then gave a series of examples like dinosaurs and Steven Spielberg, naming just about everything that has made the studios big bucks over the years. And I said: And now you have Barbie and Greta Gerwig. And I think I told them the movie would make a billion dollars, which I may have overstated, but we had a movie to make.“.

Whether “Barbie” will make a billion dollars remains to be seen, but the film is already shaping up to be a blockbuster for the studio. According to the latest forecasts from Boxoffice Pro, Barbie could raise between 140 and 175 million dollars on the opening weekend. On Twitter, Matthew Belloni of Puck News put him on 93 million dollars. At Warner bros we play it safe by aiming for 75 million dollars. Greta Gerwig’s film has also had the best presales since Avatar: The Waterwayaccording to data from “The Boxoffice Company’ (as a reminder, James Cameron’s blockbuster had generated $134 million over its opening weekend).

Gerwig realized Barbie and co-signed the screenplay with life partner Noah Baumbach. This choice paid off for the actors of the film, especially for Ryan Gosling who loved the script.

“Greta is such a bright and inclusive person“, Gosling told Collider. “She is brilliant but incapable of being pretentious. What I admire most about her work is that she doesn’t allow herself to drive a wedge between drama and comedy, and she encourages everyone around her to do the same. So you end up mining places that are in between, and it feels like it’s very specific to her, but also it’s something you can relate to because it’s closer to life“.

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