Netflix subscriptions continue to explode since account sharing is paid

ByLeila July 21, 2023July 21, 2023

Almost 6 million new subscribers registered in the second quarter of 2023.

The trend is very positive for netflix. Since the American group decided to charge account squatters, the number of subscribers has continued to grow. Last May, in more than 100 territories, the platform decided to monetize account sharing, leading to numerous protests and criticism. But it must be admitted that on arrival, the strategy pays off: netflix announces a massive increase in subscribers in the second quarter of 2023.

How many new Netflix subscribers has it gained?

While analysts had initially predicted that netflix would benefit from an increase of approximately 1.7 million new subscribers during this second quarter, the streamer reveals that 5.89 million new subscribers have joined the service in the past three months. Each region exceeds one million additional subscribers, but it is above all in the EMEA region (Eastern Europe and Africa) that the increase is the most significant, with 2.434 million additional subscribers. And the streamer assures (via Variety) that he expects the numbers to be similar in the third quarter.

How many Netflix subscribers will there be worldwide in 2023?

With this increase, there are 238.39 million subscribers netflix worldwide as of June 30, 2023 and the platform is expected to approach 250 million subscribers by the end of the year.

netflix also announced in passing that it had achieved a turnover of 8.187 billion dollars in the 2nd quarter (an annual increase of 2.7%). The platform thus generates an operating profit of 1.827 billion dollars (+16% over one year).

Leila

Leila is the editor-in-chief at DTmovies, leading the charge with her team to deliver engaging cinema and series content. With a keen eye for emerging trends and a passion for the stories behind the screen, she is the creative backbone that drives the site’s editorial excellence. Her expertise and dedication have established DTmovies as a go-to source for film and series enthusiasts.