To spy on reactions, Greta Gerwig went to see Barbie at the cinema incognito
The director says she visited different theaters in New York during the opening weekend of her film.
She had a great summer! Greta Gerwig made with barbie one of the biggest successes in the history of cinema, with a daring film. A particular comedy, to which the public could very well have not subscribed. What the filmmaker feared at the time of release. She says she went to see, for herself, the reactions of the spectators, live.
“I went to different rooms (during the opening weekend). I stayed away, at the back of the room, incognito. I also asked to increase the volume of the sound, if I felt that the level was not perfect”, smiles Greta Gerwig in a recent interview with The Hollywood Reporter.
She recalls that, during one of these screenings, a spectator howled with laughter at the Proust Barbie joke, one of several specific lines she inserted into the film. “And I was like, ‘That joke was for you!’
Generally speaking, the director admits to being “incredibly moved“by the massive entries of barbie. “It’s like this incredible feeling of a song that was in my heart is now in everyone’s heart.”
barbie is the highest-grossing film of 2023. It grossed over $1.4 billion.
